WFAN’s “Carton & Roberts” ends in the winter rating book before ESPN New York’s “Michael Kay Show”

WFAN’s Craig Carton and Evan Roberts have included ESPN New York’s “The Michael Kay Show” in the programs’ first full rating book, according to data released by Nielsen Audio Monday.

From 3 p.m. to 7 p.m., when afternoon travel times overlapped, Carton and Roberts ranked third overall in the New York market among men ages 25 to 54, an average of 5.3% of those in this Population group listening.

Kay finished fourth, averaging 4.8% for the book, which ran Jan. 7 through March 31.

The result appeared to confirm WFAN’s decision to return Carton after a three-year absence, including a year in prison after his federal fraud conviction.

Kay beat Mike Francesa for the first time in the fall of 2019 and extended his lead against Roberts and Joe Benigno in 2020. Carton returned in November 2020 and passed Kay in the ratings for the first time in January. Your profit margin on ESPN has increased in the first three months of this year.

Michael Kay from ESPN Radio New York (left) and Don La Greca. Credit: ESPN Images / Joe Faraoni

The data, which includes radio and streaming target groups for both broadcasters, was obtained from Newsday from an industry source.

Both channels traditionally judge themselves by the men between the ages of 25 and 54 who are preferred by advertisers. However, when all listeners ages 6 and up are included, Roberts and Carton beat Kays show by a bigger margin of 2.9 to 1.8.

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For the last three days of the Winter Book, Kay’s show started at 2 p.m., the new start time. In the future it will therefore be possible to rate the shows with a longer overlap period from 2 p.m. to 6.30 p.m.

For the entire show by Carton & Roberts from 2 p.m. to 7 p.m. in the spring, they took second place overall on the market with 5.9% of the listening audience in the key demo.

Kay’s radio audience data does not include his YES Network simulcast. Starting May 3rd, Roberts and Carton will also add a simulcast with SNY wearing their show from 4pm to 6pm

In the morning, Boomer Esiason and Gregg Giannotti from WFAN took first place overall with 7.6% of men between 25 and 54, well ahead of ESPN’s 17th place and 2.6% from 6 a.m. to 10 a.m., during which ESPN spent two hours local Program and two national programs.

From 10 a.m. to 2 p.m. Maggie Gray and Marc Malusis from WFAN had a strong book and finished second overall with 5.8, while ESPN programming came 15th in this time window with 2.6.

Newsday columnist Neil Best

Neil Best first worked on Newsday in 1982, returned to Alaska in 1985 and has been here ever since. He specializes in high schools, college basketball, the NFL, and most recently sports media and business.

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