WASHINGTON, DC – After months of competition, Kroger, America’s largest grocery retailer, announced that it will partner with Soupergirl and sell its all-natural soups in Kroger-owned grocery stores from the first quarter of 2022. Soupergirl – the vegetable soup and gazpacho company based in Washington, DC – was one of five winners in Kroger’s new “Go Fresh & Local Supplier Accelerator,” a national competition that ended with a Sharktank-like business presentation to a jury in Cincinnati.
The Kroger Company announced that its first Go Fresh & Local 2021 winners will be Soupergirl; Maaza; Nona Lim; Queen Charlotte’s Pimento Cheese Royale; and Simply Southern Sides.
“We invented the ‘Go Fresh & Local Supplier Accelerator’ to discover the best, most innovative and freshest local and regional products – and our winning group is just that,” said Dan De La Rosa, Group Vice President of Fresh Merchandising at Kroger . “We are proud to partner with these exceptional suppliers to bring exciting new products to our stores across the country – and to bring customers more locally made favorites.”
At the beginning of this year, Kroger invited food producers and growers to take part in the retailer’s first competition, “Go Fresh & Local Supplier Accelerator”. In collaboration with Efficient Collaborative Retail Marketing and RangeMe, Kroger reviewed more than 1,000 applications and selected 15 finalists to take part in a pitch competition. At the beginning of August Soupergirl presented a 10-minute pitch and made samples available to the jury. Now the healthy soup company has the opportunity to work directly with Kroger, who serve more than 11 million customers every day across the country.
“This is an incredible opportunity and we are so happy to be working with Kroger,” said Sara Polon, Co-Founder and CEO of Soupergirl. “Not only will we be introducing our radically delicious plant-based soups to the huge Kroger retail audience, but we’ll also learn best business practices from the market leaders.”
Kroger will bring Soupergirl’s soups to the shelves as early as the first quarter of 2022. In addition, Soupergirl and the four other winners will receive business development coaching from Kroger and opportunities to work together to grow their business.
Soupergirl’s soups are a mix of modern flavors and old-fashioned cooking techniques that highlight seasonal, fresh ingredients. Soupergirl sells through other major grocery retailers including Whole Foods Market, Costco, Lidl, Wegmans, Giant Delivers and directly to consumers through www.soupergirl.com.