Rick Steelhammer: Sincerest Form of Flattery Still a Hollywood Staple Rick Steelhammer

There’s nothing new under the Hollywood sun, as the release of 40 video game-based films since Super Mario Bros. shows. began in 1993 with the trend towards risk avoidance.

At least two “Super Mario Bros.” Remakes have been shot since the unoriginal original, and Mortal Kombat 3 is slated for release later this month.

Similarly, more than 30 films have been produced based on characters from DC Comics, which is no coincidentally a subsidiary of Warner Bros. Pictures.

Popular toys were also the muse of the film producers, who brought at least two dozen former birthday presents with them, from American Girl dolls to Garbage Pail Kids to life on the country’s Cineplex screens. So far, five films have been made about Transformers alone, and a fourth film inspired by the GI Joe action figure (aka: Doll for Boys) is slated for release in July.

Meanwhile, a fifth film in the Indiana Jones series has been given the go-ahead, and Mission Impossible 7 is set to be released next year.

Last week it was revealed that the film rights to the popular marshmallow confectionery Peeps had been bought and a film based on the ubiquitous Easter basket stuffer is slated to go into production next year.

It could be the first film based on a real candy that can be found in stores all over the place, as opposed to “Willy Wonka & the Chocolate Factory” from 1971 or “Looking for Mr. Goodbar” from 1977 which, despite its name, wasn’t about candy.

Jimmy Kimmel spoke about the Peeps film during a monologue on Wednesday, at the end of which he speculated about possible spin-offs should the show prove to be a hit, including “Peeping With the Enemy”, “Peeping Beauty”, “Peep” Throat ” and “Peep-less in Seattle”.

To Kimmel’s list I would add “The Peeps vs. Larry Flynt”, “Ordinary Peeps” and “The Big Peep”.

The plot of the film is about a group of Peeps characters who make their way to Peepfest, a festival that celebrates the confectionery that is held annually in Pennsylvania, the state that makes 2 billion peeps each year.

I hope the trend of basing films on the mainstays of pop culture goes away faster than peeps. I am shocked at the thought of film stories in which, for example, advertising mascots such as the Aflac duck, Energizer Bunny or the Charmin bears “Enjoy the Go” are used.

In the meantime, I hope the marshmallow baby chickens will inspire a cute movie, but I have my doubts.

It would be a shame if it turned out to be a turkey.

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