The UW is the first Washington school to implement the technology
Lindsey Major,
August 13, 2021
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SEATTLE, WA – SEPTEMBER 9: Washington fans cheered during the soccer game between the Washington Huskies and the Montana Grizzlies on September 09, 2017 at Husky Stadium in Seattle, WA. Washington won 63-7 against Montana. (Photo by Jesse Beals / Icon Sportswire via Getty Images)
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SEATTLE, WA – NOVEMBER 02: Washington Band members entertained fans prior to the college football game between the Washington Huskies and the Utah Utes on November 02, 2019 at Husky Stadium in Seattle, WA. (Photo by Jesse Beals / Icon Sportswire via Getty Images)
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SEATTLE, WA – SEPTEMBER 16: Washington Huskies mascot Harry interacts with fans during a college football game between the Washington Huskies and the Fresno State Bulldogs on September 16, 2017 at Husky Stadium in Seattle, WA. (Photo by Christopher Mast / Icon Sportswire via Getty Images)
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SEATTLE, WASHINGTON – MAY 1: Fans cheer at a television camera during the first half of the Spring Game at Husky Stadium on May 01, 2021 in Seattle, Washington. (Photo by Steph Chambers / Getty Images)
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The University of Washington announced a partnership with Texas-based tech company Digital Seat Media on Thursday to introduce new technologies around the Husky Stadium to improve the fan experience.
This fall, fans attending Husky Football home games will be able to scan new QR codes installed on every seat for instant access to UW’s new Digital Seat fan portal. By using the QR code, you don’t have to download an app or rely on Wi-Fi connectivity, which can be a problem in crowded areas like soccer stadiums. Over 70,000 QR codes have been implemented in the Husky Stadium.
Digital Seat’s fan portal offers contactless ordering of concessions, access to exclusive Instagram filters, player and team statistics, downloadable coupons and more.
The UW is the first Washington school to use such technology.
The Digital Seat platform is designed to work on all smartphone devices, regardless of wireless carrier or brand.
Earlier this week, UW Athletics also announced that the football stadium will start selling beer and wine throughout the stadium starting this fall. So far, alcoholic beverages have only been available in designated areas. It is not immediately clear whether alcohol purchases will be available via ordering digital seat concessions or how the transaction would play out.
The Huskies will start their 2021 season against the Montana Grizzlies on Saturday, September 4th. Kick-off is at 5 p.m. in the Husky Stadium and can be viewed on the PAC-12 network. Tickets are on sale, but availability is low.
Lindsey Major is a web producer for the Seattle PI.
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