Changes to the Nebraska Trademark Act to protect livestock and their owners from theft with trademark records have sparked a new approach by the state trademark committee.
John Widdowson, executive director of the Nebraska Trademark Committee, tells Brownfield that the legislature is making a number of changes that will modernize the state’s trademark law. “We’re not changing the branding for hot irons and branding for freezing,” he says. “We have to start implementing new forms of technology, different types of proof of ownership, and other types of trademark inspection, just to be more efficient and to keep up with technology.”
Legislation supports electronic inspection, revises the fee schedule for registered feedlots, lowers the fee for physical inspection, and revises other costs and reclassifies various violations of the law.