Kroger offers personalized training via an employee app

The Kroger Co. is launching a new mobile training program for its nearly 500,000 employees.

As unveiled exclusively by Chain Store Age in July, the supermarket giant uses the modern learning platform Axonify to initiate New start with Axonify. This new, personalized training program is designed to encourage employee engagement and retention.

Via the Fresh Start with Axonify app, employees can quickly and easily access their personalized training during the day. Kroger is gradually introducing the solution on all of its banners. With continuous learning in less than five minutes per shift, each employee’s training experience is tailored to their individual needs and knowledge gaps via the app using gamification. Specific gAmification elements include a training leaderboard and a virtual mini golf putting game.

“Across our organization, we have focused on investing to improve our people’s experiences and ultimately create an environment where everyone continues to thrive and develop,” said Senchal Murphy, Kroger senior director of training and onboarding. “Fresh Start with Axonify helps us deliver a more personalized, digital experience to our employees through targeted, bite-sized training that enables them to learn and grow in a fun and engaging way.”

“Axonify prides itself on continuing to coach and educate frontline food workers like those of the Kroger organization as they strive to build a more knowledgeable and engaged workforce,” said Carol Leaman, CEO and co-founder of Axonify. “As one of the largest grocery retailers in the world, the Kroger family of companies recognizes the importance of moving from a unified training approach to an ongoing, personalized model that aims to provide employees with the knowledge to be successful in their present and future roles.”

Cincinnati-based Kroger operates 2,800 stores in the United States under various banners, including Dillons, Fred Meyer, Fry’s, Harris Teeter, Mariano’s, QFC, Ralph’s, and Roundy’s.

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