(Bloomberg) – Donald Trump announced a SPAC attack. The former president is planning a new media and technology empire that will become Trump Media and Technology Group after a merger with a company called Digital World Acquisition Corp. The move comes after Trump was sacked by social media giants like Twitter Inc. and Facebook Inc. and includes a new social platform called “Truth Social”.
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TMTG also released a slide deck to accompany its announcement. Here are some of the most interesting insights.
TMTG is apparently planning to hit Twitter and Facebook with its Truth social network, but has ambitions that go well beyond social media, with references to some of the most successful media companies including Netflix Inc. and Walt Disney Co. It also appears to be nodding to an upcoming tech stack that could include payment services similar to Stripe Inc. and cloud capabilities that rival Amazon.com Inc. and Google from Alphabet Inc.
TMTG characterizes its goal in creating a “non-cancelable” community that goes beyond the reach of current tech giants.
The deck also touts that a third of respondents in a poll conducted by The Hill said they would use a Trump-backed social media platform, although little is mentioned that 54% – a narrow majority – say they do wouldn’t do this.
And while one slide shows that TMTG is pursuing an “inclusive ‘big tent” approach that welcomes all, including liberals, independents and conservatives, another slide shows that the company is “galvanizing a conservative media universe” by it figuratively involves right networks its orbit.
The story goes on
And when there is any doubt as to whether TMTG can rival the giants of technology, social media and streaming services all at once, the company urges you to consider the former president’s record in entertainment:
You can find the whole presentation here.
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