FIDx Publicizes New Partnership With Nice American Life, Enhancing Entry To Business-leading Pension Merchandise | information

BERWYN, Pa., March 23, 2021 / PRNewswire / – Envestnet, Inc. (NYSE: ENV) and Fiduciary Exchange LLC (FIDx), the only retirement platform that provides a single connection point between insurance products and broad distribution of financial advisors, today announced another leading insurance carrier, Great American Life Insurance Company® has joined the group. The partnership provides financial advisors with Great American pension solutions through FIDx through the Envestnet Insurance Exchange, Envestnet |, MoneyGuide and Halo platforms, and directly through FIDx’s Protection Intelligence platform.

These multiple access points underscore FIDx’s commitment to meeting companies and their advisors where and how they do business. This accessibility of insurance products as part of an overall portfolio solution enables FIDx-enabled advisors to provide holistic financial advice that is tailored to the needs of their customers from all providers.

“The addition of Great American expands our product offering and expands the list of carriers and solutions available on the FIDx platform,” he said Rich Romano, Chief Executive Officer at FIDx. “Our mantra of ‘names you know, products you need on a platform you will love’ has gotten stronger with the addition of this carrier that has served customers’ insurance needs for decades.”

For Great American Life, the partnership gives them access to the distribution of their products at a time when many people are concerned about the security and stability of their retirement provision.

“We have made significant technological improvements over the past few years. At the same time, we are committed to partnering with technology platforms to train and grow the pension industry,” he said Mark Muething, President and Chief Operating Officer of Great American Insurance Group – Annuities. “The vision of FIDx and the extensive list of partners are exactly where we want to be and where the future of sales will be.”

FIDx offers a strong selection of commission and fee-based annuities from AIG Life & Retirement, American Equity, Allianz life, Brighthouse Financial, Eagle Life, Global Atlantic Financial Group, Jackson National Life Insurance Co., Nationwide, Prudential Financial, and Transamerica. Financial advisors can access FIDx to find out more about Envestnet, Envestnet | Plan, research, compare, propose, and manage income and protection solutions with MoneyGuide and Halo, and directly through FIDx Protection Intelligence.

About FIDx

Fiduciary Exchange, LLC (FIDx) is a technology-based network that seamlessly integrates the brokerage, insurance and advisory ecosystems to deliver annuity and insurance solutions from the industry’s leading carriers. With FIDx, advisors can offer guaranteed income and downside protection as core components of their clients’ portfolios, integrated with the same asset management platforms they use on a daily basis. As an independent technology company, FIDx connects consulting firms with insurance carriers through a seamless, digitally activated process so that consultants can offer truly comprehensive advice and help clients achieve their goals.

To learn more, please visit and follow FIDx on LinkedIn.

Envestnet, Inc. has a financial interest and directorships at Fiduciary Exchange LLC (FIDx).

About Envestnet

Envestnet, Inc. (NYSE: ENV) is changing the way financial advisory and wellness are offered. Our mission is to provide consultants and financial service providers with innovative technologies, solutions and information so that financial wellbeing becomes a reality for all. Over 106,000 advisors and more than 5,100 companies, including 17 of the 20 largest US banks, 47 of the 50 largest wealth management and brokerage firms, over 500 of the largest RIAs, and hundreds of FinTech companies, use Envestnet technologies and services that lead to better Driving performance contributes results for companies, consultants and their customers.

For more information on Envestnet, please visit, subscribe to our blog and follow us on Twitter (@ENVintel) and LinkedIn.

About the Great American Life Insurance Company

The Great American Life Insurance Company®, a member of the Great American Insurance Group (GAIG), is simplifying the path to financial security by selling traditional fixed, fixed indexed, and registered indexed annuities in retail stores, brokers and dealers, as well as financial institutions and registered investment advisors. Markets. The members of GAIG are subsidiaries of the American Financial Group, Inc. (AFG). AFG’s common stock is listed and traded on the New York Stock Exchange under the symbol AFG. AFG is a Fortune 500 company with approximately $ 74 billion in assets December 31, 2020. Note: a January 27, 2021AFG announced that it has entered into a definitive agreement to sell its annuity business, including Great American Life, to Massachusetts Mutual Life Insurance Company (MassMutual). The sale is expected to close in the second quarter of 2021.

Media contact:

Dana Taormina

JConnelly for FIDx


[email protected]

For more information on Great American annuity products, please contact:

Womens car

Head of Department, Marketing Services

Great American Insurance Group – Annuities


[email protected]

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SOURCE Fiduciary Exchange, LLC (FIDx)

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