April 27 – MLS club FC Cincinnati has sold naming rights for its new $ 250 million stadium to Total Quality Logistics (TQL), a Cincinnati company.
The stadium with a capacity of 26,000 spectators, which will open on May 1st, will be referred to as the TQL Stadium as part of a so-called “multi-year partnership for naming rights”. No value was given for the deal.
The naming rights package includes exterior and interior signage, a seating area, a branded bar area and opportunities for employee retention. The stadium’s lighting technology will feature the TQL logo that moves across the outside of the stadium.
Jeff Berding, President of FC Cincinnati, said: “There are many synergies that make this alliance between TQL and FCC a perfect match and that is reflected throughout the stadium – from the fin lights to the TQL beer district. Like FCC, TQL is a leader in a growing sector and is active on national and international stages. The long-term agreement on naming rights for the stadium is important to the club’s growth and ability to attract top players to Cincinnati. “
The TQL Stadium is a privately funded football-specific stadium designed by Populous. The closest seats are 15 feet from the field of play. The design includes 53 traditional suites and 4,500 premium seats in four premium club areas. The club’s louder support division, The Bailey, will be more than 3,100 strong and will rise above the opponents at a 34-degree angle at the north end of the stadium.
Ultimately, the goal is to host Concacaf events.
“TQL Stadium is an investment in Cincinnati,” said TQL President Kerry Byrne. “The city means a lot to us. We were founded here and have had our head office since 1997. We are delighted to have one of the most incredible stadiums in the country that is now our name on.
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