Big Radio Broadcaster Entercom changes name to “Audacy” amid streaming, podcasting push – deadline

Entercom Communications, the Philadelphia-based national radio giant, announced today that it is losing its name and is now Audacy. This marks the development in recent years into a “scaled market leader for cross-platform audio content and entertainment” with broadcast, podcasting, digital, network, live experiences, music, sports and news.

“We have transformed into a radically different and dramatically improved organization. So it is time to adopt a new name and brand identity that better reflects who we have become and our vision for the future,” said CEO David Field . He believes the moniker “captures our dynamic creativity, great content and spirit of innovation as we are to build the best audio content and entertainment platform in the country.”

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Along with the rebranding, the company announced an exclusive podcast partnership with Demi Lovato, who will host their very first podcast with Audacy’s Cadence13, produced by OBB Sound, the audio division of OBB Media, and SB Projects. Further details will follow in May.

Other new projects include shows by Boomer Esiason, Big Tigger and The Rich Eisen Show, as well as a revamped Loveline that will debut this summer. Some original podcasts only start in a bingable window in Audacy’s app.

A new partnership with BetMGM expands Audacy’s position in sports betting and entertainment after announcing a partnership with Rush Street Interactive last week. A contract with Irving Azoff’s Global Music Rights will add vastly improved on-demand and other interactive features to Audacy’s digital platform.

Founded in 1968, the company claims to serve over 170 million consumers each month through its app and website, 230 radio stations in 47 markets (it acquired CBS Radio in 2017), podcasts and world-class live music experiences.

The company’s ticker symbol will change from ETM to AUD on or around Friday. The shares rose just over 4% to $ 5.

Growth in recent years includes acquiring Cadence13 and Pineapple Street Studios to become a major player in podcasting. It’s a primary partner for podcasts from leading brands like HBO, Netflix, and Nike. The company also acquired QL Gaming Group, signed a contract with FanDuel, and entered into strategic partnerships with Apple, Google, Amazon, Twitch, and others to enable its listeners to connect to Audacy audio. It acquired Podcorn, the marketplace for podcast influencers.

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